Join the Reata Cellars Inner Circle

At Reata Cellars, the parallels between wine and music are at the heart of everything we do. Our highly curated, one-of-a-kind selections are like discovering the perfect playlist — every bottle, like every song, meant to move you, inspire you, and linger long after the last sip.

Now imagine being part of that inner circle. As a Member, you’ll enjoy access to world-class wines and new releases, insider updates on exciting projects, the chance to rub elbows with industry rock stars, and VIP treatment at every event. That’s the experience a Reata Cellars Membership delivers.

We believe wine, like music, is meant to uplift and connect us — and our Inner Circle Club is designed to foster that sense of community. We never miss an excuse to throw a great party, so on the second Wednesday of every month, Members are invited to our Pick-Up Party — a time to collect your featured wines, swap stories, and raise a glass with fellow wine lovers.

REATA CELLARS INNER CIRCLE WINE CLUBS & MEMBERSHIPS

VELVET ROPE $125

BACKSTAGE PASS $85 PLUS 1 $125

VELVET ROPE VIP $225

This is your invitation to step beyond the velvet rope and into the experience waiting on the other side.

Each month, on the second Wednesday, three thoughtfully selected wines will be ready for you to enjoy. An experience designed to delight your senses and elevate your mind, body, and soul.

VELVET ROPE VIP $225

BACKSTAGE PASS $85 PLUS 1 $125

VELVET ROPE VIP $225

Beyond elevating your mind, body, and soul, the Velvet Rope VIP experience includes three additional bottles — for a total of six each month — thoughtfully selected to continue and expand your wine journey.

These added bottles will be engaging, distinctive, and often more exclusive — whether it’s the last of an exceptional vintage, a limited allocation, or an exciting new release to the market. Our goal is simple: to spark your curiosity, delight your palate, and satisfy your thirst for discovery with every sip.

BACKSTAGE PASS $85 PLUS 1 $125

The only thing better than slipping past the velvet rope… is having a Backstage Pass.

VIP is fun — but a Backstage Pass means you’re truly part of the Inner Circle at Reata Cellars.

Choose a Monthly BACKSTAGE PASS for yourself or BACKSTAGE PASS PLUS 1 (Membership for two), and enjoy these exclusive privileges:

• Weekly Tasting Flight from our Reata “4 for $25” By-The-Glass menu
(Up to 4 per month per Member — 8 flights for Plus 1 Members)

• Use your weekly tasting credit for any of our “Open House. No Reservations.” tasting events
($25–$65 value) — meet and taste with wine professionals from around the world and right here at home.

• First Look access to ticketed events like Winemaker Dinners and Special Live Concerts before they’re released to the public — plus 10% off tickets.

• Premier access to limited allocations and special deals.

• 10% off all purchases, including cheese & charcuterie boards, in-stock bottles, and by-the-glass selections
(excludes wine club memberships and monthly wine selections).

• 15% off all 12-bottle case purchases.

• Extra 10% off all sale items.

• 10% off Private Event Room rentals and wines.

Because the best experiences aren’t just attended — they’re accessed.